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Olly Vitamins

aDVERTISING DESIGN

mandate

A timeline describing a potential user's journey, from an awareness of a brand to purchasing their products.
A website mockup of a brand of vitamin gummies, displaying different product lines in colorful cards and the header "packed to the brim."
Three vibrant billboard posters inside a metro, each with a vitamin bottle and a peeling page graphic revealing fresh fruits
A packaging mockup showing an example of a vitamin gummy sample pack, floating on a white background
A user persona sheet detailing a potential client's living situation, age, job and recurring problems they encounter daily.

Present Olly as a fun and unique vitamin brand, emphasizing their use of natural ingredients that nourish the body and your happiness.

CONTEXT

Olly Vitamins provides gummy vitamins designed to address nutritional deficiencies. They offer a range of supplement types tailored for children, women and men, and believe that happiness starts with good health.

APPROACH

RESULT

We studied Olly's target audience, its three most important values, what it's trying to achieve and what it offers to consumers. This analysis informed our two user personas and creative strategy, focusing on the nutritional benefits and joys of taking an Olly vitamin gummy.

The peeling page represents the fruit used in each bottle, with the tagline "packed to the brim" signifying how the products are full of vitamins and minerals necessary for good health. Vibrant colours complement Olly's tone and work well with the company's existing colour palette.

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