MANDATE

Everist produces waterless shampoo and skincare products. Their concentrated creams nourish the scalp, hair and skin while considering their environmental impact. The brand's mission is to support dreamers and people who think about how their actions affect the future.

CONTEXT

APPROACH

RESULT

The project began with research into the brand's product, what makes it stand out against established beauty brands and elements that could serve as part of its story. Understanding Everist's focus on ambitious, eco-conscious consumers led to a concept focused on the "ever" part of the brand.

Refresh Everist's identity while emphasizing sustainability and keeping true to the idea of beauty products with a lasting positive impact on the world.

The logo's typeface features elegant curves that evoke a sense of nature and dreaminess. I incorporated the shape of the e's finial to create a cream-like form, symbolizing the brand's concentrates. By separating "ever" and "ist," I made it possible to interchange words for different product lines.